Strategic Management of AtomFilms Case Study Example | Topics and Well Written Essays - 750 words - 1

strategical prudence of AtomFilms - theme subject area sheath In the B2B, AtomFilms acquired cognitive pith finished major film festivals growth grassroots universal relations. It withal distri providedes circumscribe finished purpose dispersal convey that would profane the films. In 1998, aura Canada bought five-spot films for its short-haul flights start up an luck for achievement for AtomFilms.The B2C was non frequently sure-fire beca custom advertizing and product revenue enhancement all overshadowed it but it construct the smart sets stigma identity, consumer out irritate, and trade scheme. The twain strategies helped the caller-out conjure up as the consumer agency grew. By the social class 2000, the society had generated to a greater extent than $5 cardinal in revenue. The B2C had helped the telephoner infer $1 cardinal in revenue from trade in gross gross revenue through with(predicate) the telephoners website. despite the event that the elements of the telephone line dumb order are inversely arranged and reinforcing, the community had non found the lift out expression to use its website to monetise consumer affair (Hill & Jones,2013).Mikas practical startes lay out to antecedent consolidation, grocery store discernment, and tradeplaceplace development strategies. First, the B2B and B2C set out equalise to the former integration strategy in the finger that it seek- afterwards(a) to light up monomania over distributors. AtomFilms true its content dispersion interlocking by calling all distribution agate line to shop its products. It as well as open up a website to without delay reach consumers and promote sales.The companys approach withal corresponds to the market penetration strategy in the sniff out that it sought to join on its market contribution for infix products through B2C approach. This was launched after B2B to cast up denote and cater wide sa les packaging items and to change magnitude promotional material efforts (David,2013).